Watch Dario Priolo, CMO and Demand Generation Practice Leader of SPI and Emily Wingrove, Director of Marketing at Synthio as they introduce cross-functional strategies to align and enable your teams to meet revenue goals as a unified front. The strategies include:
- Identifying and engaging with key influencers and decision makers along the entire buyer journey
- Creating relevant messaging through account-based marketing and trigger-based marketing
- Optimizing and enriching prospect/customer data for more effective cross-selling and upselling
This highly informative, practical session is packed with lessons you can apply immediately to drive revenue growth.