The role of the healthcare sales professional seems to change daily. It’s as if they wake up each day in a new level of their favorite video game; the game is the same but the complexity has increased. The number of (players) decision makers has increased and the metrics for winning the game have changed.So how do they win in this dynamic environment?
We surveyed 600 healthcare sales representatives around the world on what they need to be successful in the current environment and this is what they said:
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