EVIDENCE-BASED SOLUTION SELLING

Duration
1 day Training
For Who
Pharma & Medical Device Sales Professionals, MSL's, Account Executives, Managers
Format
Blended ILT & e-learning
Languages
ILT in 5 languages and eL in 1 Language (English)
EVIDENCE-BASED SOLUTION SELLING®

SPI Health’s Evidence-Based Solution Selling® (EBSS) is an innovative, clinical selling skills program designed specifically for Life Sciences sales representatives. EBSS enables sellers to confidently apply the principles of evidence-based medicine to deliver brand based, patient oriented, evidence-based solutions that buyers in today’s healthcare market expect. The combination of EBSS and Solution Selling® provides the situational fluency that Life Sciences sales professionals need to increase access, credibility, and market share with buyers.

what sales PROFESSIONALS learn:
  • The principles and process of EBM and how physicians are taught to use them
  • How to establish solution value based on clinical evidence
  • How to critically appraise a clinical study for validity and relevance
  • How translate statistical significance into clinical relevance
  • Linking key clinical findings to key brand solutions
  • Leverage clinical evidence to create patient-centered, solution-based calls
  • How to align clinical data with the needs of the buyer
  • Establish trust and credibility with physicians and other healthcare buyers
key business outcomes:
  • Life Sciences sellers prepared for evidence-based, value oriented conversations and not dispensers of product information
  • Increased confidence leveraging clinical data
  • Increased access to key physicians and healthcare professionals with a high level of buying influence
  • Improved differentiation and value articulation, relative to competitive alternatives
  • The ability to link relevant clinical information to brand solutions aligned with the needs of HCPs
  • Higher win rates on sales opportunities
  • Post-training reinforcement tools for managers
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.