Marketers and product marketers

The Challenge:  One of the most daunting challenges for Marketing is to ensure that the appropriate messaging and value are being consistently conveyed by the sales organization.  

Marketing can create and manage a structured set of messaging templates that can be utilized in real-time by the sales team in specific selling situations. For each Industry / Role combination that are potential buyers, Marketing can define the critical business issues (pains), the associated causes, the drill-down questions and the linked capabilities.  
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