Webinar: Selling to Modern Buyers: Collaborative and Multifaceted Selling

Timothy T. Sullivan, our Corporate Vice President of Business Development has got a chance to share his knowledge and advice with the IRC Book Club on their recent podcast about ‘The Collaborative Sale’ – Solution Selling in a Buyer Driven World’ – a book written by Tim and Keith Eades.

In this episode, they discussed and exchanged thoughts about modern Solution Selling® and why it is important for salespeople to do multifaceted selling in this day and age.

Watch the entire interview here.