70% of CxO’s are ““extremely concerned” or “somewhat concerned” as to whether their company will still be relevant and competitive in two years. (Forbes Insights).
In today’s world of hyper-change, the question for sales organizations is:
Gartner Research revealed that 53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined. A customer’s interaction with sales people largely dictates this experience. So there is one thing your organization still controls – how you sell.
To learn how to create a unique selling advantage, click here to watch the video feature: How You Sell is he Last Advantage.