Training the Sales Rep of the Future

Sales teams are encountering radically new challenges as they interact with different types of buyers around different decision-making criteria. Working effectively in this evolving market requires a specialized skill set that includes higher-level business skills, such as the ability to sell both products and services.

TGaS Advisors surveyed training and development professionals at 32 pharmaceutical, biotech, medical device and medical equipment companies to learn how they are training sales teams for this new selling reality and supporting their ongoing development.

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