The Sales Talent Lifecycle: A Sirius Introduction

The philosophy of “hire the right people, train them well and keep them happy so they’ll stick around” is a foolproof strategy, but it’s not easily achievable. Attracting, developing and retaining top sales talent continues to be a significant challenge that directly impacts an organization’s growth objectives.

This SiriusDecisions Research Brief explains why successfully managing a sales talent lifecycle requires an in-depth understanding of the organization’s growth strategy, extending sales enablement’s scope throughout the entire lifecycle, and providing support in a cross-functional effort.

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