SPI INSIGHT: How a Top 5 Pharma Company Changed the NRx Launch Curve

Customers now expect representatives to deliver patient-focused, evidence-based solutions that solve critical clinical and/or business issues. The Marketing Director recognized that there was a misalignment between customer expectations and the ability of the sales team. “When we had a significant opportunity to launch a new pharmaceutical product with clinical outcomes, we knew we had to quickly enhance the clinical selling skills of our sales force as well as their ability to have a consultative dialog.“

Access the resource