Brief: Driving CRM and Sales Enablement Success
Improving win rate
What’s Inside
Launching a new sales improvement initiative is no small undertaking. Tinkering with the revenue engine of your company always entails some degree of risk.
Read our article "Driving CRM and Sales Enablement Success", to discover solutions for fixing failed Customer Relationship Management (CRM) initiatives. Find out how to identify key stakeholders and system inputs to make rolling out a new CRM a success.
In the article, we show how to:
- Align sales process language in your CRM workflow
- Identify the most common reason for CRM system failure
- Clarify the roles and responsibilities of a CRM project team
Resources You Might Be Interested In
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
Brief, Article
Brief: Seven Steps to Bridge the Sales Enablement Gap
Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
Brief, Article
Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritize existing accounts by identifying priority accounts, analyzing critical information, and developing a plan for creating new value.
Brief
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
