Solution Selling® in the Collaborative Era (SS-TCE) is a highly interactive training program for sales professionals, based on findings of buyer behavior research published in the best-seller Book, The Collaborative Sale: Solution Selling in a Buyer-Driven World.
Designed to keep the customer as the focus of every sales engagement, this program enables selling professionals to substantively increase win rates and revenue production by:
- Providing higher and differentiating value to buyers – not only by what they sell, but more importantly, by how they engage with customers
- Aligning effectively with buyers at every stage of their purchase decision process
- Understanding the critical business issues or potential missed opportunities faced by customers, and providing valuable insight for addressing those issues
- Engaging transparently with buyers throughout the buying process
- Co-creating valuable solutions with buyers
- Collaborating as equals with buyers throughout the selling process, and advising them effectively and efficiently to a good buying decision and business outcome
Download the datasheet to learn more about the program and its topical agenda.