Sales training programs can easily provide a return on investment of 50x or more. However, not all sales training is the same. If not properly scoped or implemented, selecting a training option can result in a lot of time and money wasted. Your choice of a sales training provider is critically important to the success or failure of your initiative.
The guide describes fifteen critical questions in four categories, enabling you to clearly identify and prioritize your needs. The guide also includes an evaluation grid, so that you can score potential providers consistently and make an optimum choice.