Pharmaceutical Launch Effectiveness: How to Align Your Brand Messages for Launch

Many pharmaceutical organizations have been able to develop market communications that meet the criteria of a well-formulated brand message; however, delivering those messages to HCPs and their patients with consistency continues to be a challenge, especially given the short window of opportunity during the six-month product launch cycle. Sales representatives are often asked to consume too much information in a very short period of time, usually just a few days prior to and during the launch event with the expectation that they hit the ground running the day after.

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