How You Sell is the Last Advantage

Nothing is more energizing in sales than having a distinct edge –a superior idea or highly differentiated offering. But, brilliant new “insights” or product advantages have an increasingly shorter shelf life in today’s connected, real-time world. The average lifespan of a company in the S&P 500 has declined from 67 years in the 1920s to 15 years today.

Gartner Research revealed that 53% of customer loyalty is driven by the sales experience — more so than by the brand, product, service and price combined. A customer’s interaction with sales people largely dictates this experience. So there is one thing your organization still controls – how you sell.

The question is, “What is your sales organization doing to adapt its thinking and approach to a world of transient advantage?”

In this white paper, we explore the imperative to create a unique competitive edge through the sales experience. Fill out the form to Download the White Paper.

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