Artificial intelligence (AI) is no longer the fantasy it was a decade ago. From Apple’s Siri, Amazon’s Alexa and increasingly-sophisticated chatbot software, to Google’s self-driving cars, AI is fundamentally changing how businesses and society operate. It’s also driving the future of B2B sales, according to Jürgen Heyman, CEO of Sales Performance International (SPI).
As the featured guest on a recent AI for B2B Sales and Marketing podcast, Heyman discussed how technology is augmenting, and in many cases, replacing face-to-face role play and other traditional sales training practices, making it possible to analyze sales performance, diagnose inefficiencies in the sales process, and uncover root problems to deliver the greatest impact in the shortest amount of time.
To learn more about how SPI is using technology and AI to transform sales and empower global sales initiatives, listen to the full AI for B2B Sales and Marketing podcast.
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