CRM in the World of Buyer 2.0

A confluence of factors has created a sales environment that is faster paced and more complex than at any time in history. As a result, sales organizations and sales professionals need to be adaptive and agile – they need to effectively respond to buyers with unbounded access to information. These new demands require new and better forms of technology enablement for the sales professional. While CRM is an established technology in most corporations, the application of CRM needs to evolve to support three essential principles in the world of Buyer 2.0:

  • Sales Process Enablement
  • Sales Agility
  • Sales Mobility
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