Conversation Genius™ Introduction


One of the most difficult challenges for sales organizations around the world is creating and maintaining high levels of “situational fluency” for sales professionals. More rapid product innovation, development of new markets, more frequent product launches, and shrinking product life cycles make consultative selling increasingly difficult.

To be effective “consultative” sellers, sales people need to have a reflexive ability to discuss each buyer’s specific business issues, what is causing them, and which capabilities are needed to address those challenges for the customer.

Conversation Genius™ provides an innovative game that ensures sales professionals have a “reflexive” ability to conduct expert conversations with buying sponsors (across specific industries and roles).

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