Checklist for Marketing Alignment

How Can Marketing Be an Effective Driver of Change

Marketing can play a critical and powerful role in driving a solutions focused mindset that makes customers and their business issues the “center of gravity” for the entire organization. There are six key areas in which marketing can align with a solutions selling approach:

  • Value Framework and Messaging
  • Product Marketing
  • Aligned Marketing Communications
  • Marketing Communications
  • Lead Generation
  • Sales Linkage & Sales Tools

To learn more about how to align marketing with your training and transformation initiatives, download our checklist.

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