Channel Partner Management (CPM) is a methodology designed to help channel partner managers to develop and manage a portfolio of partners to generate higher levels of sales results. CPM provides repeatable methods and tools, and develops the skills required to effectively identify and recruit channel partners, jointly plan for partners’ growth and success, and significantly improve the level of relationship with channel partner organizations. The result of CPM is a more successful channel sales organization with higher levels of sales productivity, more efficient use of channel support resources, and more profitable business.
Channel Partner Management focuses on helping sales professionals to develop higher levels of business to, through, and with a portfolio of channel partners.
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