Brief: Prospecting in a Changed Economy

Prospecting has become a high-stakes endeavor as sales opportunities become more tenuous than they have ever been.

In our latest brief, Prospecting in a Changed Economy, we explore why prospecting today means something different than it did in the past. We offer three ways to deliver resonant messaging that can stand up to the intensified rate of change decision makers experience today. We explain how to:

  • Deliver a value statement that addresses the challenges of today
  • Gain appointments with a customer-centric focus
  • Uptier to access senior-level decision makers
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