Brief: How To Budget for Sales Training in 2021

The burden of the global pandemic has prompted businesses to question every line in the budget. As a result, every person involved in budgeting must be prepared to properly advocate for the spending they deem important.

In Richardson Sales Performance’s brief, How to Budget for Sales Training in 2021, we outline three ways in which sales leaders can secure budget resources to train their teams to sell virtually. We show how to:

  • Articulate the intensified demands of the future that justify training new skills
  • Advocate for the value of just-in-time learning that matches the pace of change in the market
  • Illustrate the efficacy of a flexible cost structure that allows for incremental investment
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