Global health threats have left healthcare sales professionals on the sidelines. Many sales professionals have responded by connecting with healthcare professionals (HCPs) through virtual means. In fact, research from TGaS Advisors shows that more than three-quarters of sales professionals in the healthcare industry are attempting to convert existing appointments to virtual engagements.
This approach, however, has created a more complex problem: HCPs are growing frustrated with being sold to during a time of crisis.
When combined with healthcare buyers’ increased customer experience expectations, this discontent adds to the importance of sales professionals becoming trusted advisors.
Learn more in our brief.