A.J. Oster and SPI Win Prestigious Brandon Hall Group Award

September 11, 2017 – A.J. Oster, North America’s foremost distributor of metal foil, strip and sheet products, won a coveted Brandon Hall Group Bronze award for excellence in the Sales Performance category for work done in partnership with Sales Performance International.

“Excellence Award winners symbolize the power and impact that Human Capital Management practices can have on a business or on any organization,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program. “Many organizations can have great HCM initiatives, but the standard of excellence only applies for organizations whose HCM practices truly benefit the business. That’s what the Excellence Awards program stands for, and that is what Brandon Hall Group stands for.”

SPI helped A.J. Oster to re-align their sales process with current buyer behavior, implement a customized Solution Selling® methodology, and train their sales managers and reps to execute with confidence precision. The full solution is built on SPI-1, SPI’s game-changing sales talent development and enablement platform (www.myspi1.com).

“A.J. Oster is an outstanding client that has built a solid foundation for future sales success,” said Keith Eades, SPI’s CEO and Founder. “We are both excited and honored for to win such a prestigious award.”

The award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

About Brandon Hall Group

Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management. (www.brandonhall.com)

About Sales Performance International

Sales Performance International (SPI) is a global sales performance improvement firm. We help the world’s leading companies drive predictable revenue and profitability growth by optimizing sales organization performance.

Founded in 1988, SPI has been the leader in helping global companies apply process and methodologies to transition from selling products to marketing and selling high-value, customer-focused solutions.

Our extensive sales performance expertise, deep industry knowledge, global resources, and verified results uniquely position SPI as the go-to firm for organizations seeking to gain a competitive edge by how they sell.

SPI has assisted more than 1,500,000 sales and management professionals in more than 55 countries and 15 languages to achieve higher levels of sales effectiveness.


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