Face-to-Face Instructor-Led
Sales Training Workshops

Individualized Sales Training Aligned with How Your Learners Learn

Adults learn through practice, and our face-to-face instructor-led programs make sure participants incorporate new concepts and apply their knowledge in a practical fashion to learn effectively. Our highly-interactive workshops combine facilitator guidance, peer feedback and self-assessment to create an impactful experience to accelerate behaviour change for your sales team.


Our training programs are modular and can be tailored to meet client-specific requirements and constraints. We can personalize the program format, duration and content. The tools which are used during the sessions are specifically tailored to the client’s business and industry.


Participants work on the program activities in teams, to promote the sharing of ideas and exchanges of best practices. Teams conduct structured peer reviews of activity results, culminating in a final, competitive presentation that demonstrates the application of program concepts to a real sales opportunity.

During the sessions, participants experience a variety of supported self-educating activities:

  • Individual and team tasks
  • Brainstorming
  • Discussions
  • Roleplays

Our programs are led by seasoned professional facilitators who use their personal experience of sales and sales leadership to bring core concepts to life. They continually adapt the pace and flow of the content to meet the specific needs of each group of participants, providing an optimal learning experience for our customers.


Our workshops are designed to support adult learning principles. The program’s instructional materials facilitate participant understanding by using a mix of media to transmit and reinforce key learning points. SPI provides full-color training content in electronic workbooks for use on participants’ mobile devices or laptop computers, as well as color reference charts, animated presentations, and video content, where appropriate.


The workshops incorporate a variety of helpful job aids delivered in electronic format, which can be tailored to the client’s business. After the workshop, sellers can use them on an ongoing basis for effective use of the methodology with their own opportunities.

Tool to objectively assess a sales opportunity
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