We are Sales Performance International

For 30 years, Sales Performance International has helped leading global companies drive revenue and sales growth through a focus on creating lasting behavior change for sales organizations. Our passion for results-based thinking and extensive, on-going investments in intellectual property and technology solutions help to keep our customers a step ahead in their markets.


SPI’s performance development centers on understanding the growth strategies and sales goals of our customers.  With a comprehensive library of modular intellectual property, we assemble performance solutions that enable your sales team to connect and engage more effectively with prospective buyers, craft compelling solution visions, and drive opportunities to closure based on creating measurable value. Solution Selling® and its related methodologies deliver a step by step process that teaches sales professionals not only what to do, but how to change the way they sell and apply new behaviors that build stronger interactions with buyers.  Solution Selling® from SPI has helped more than 1 million people drive performance goals, increase revenue, improve win rates, and deliver real results for themselves and their customers.


SPI launches the multilingual version of its digital learning assets across 7 languages.

SPI integrates its development partner Shiny Creek to become its technology team.

Kartesia & SPI Management complete management buy out, appointing Jürgen Heyman CEO.

Company launches the Sales Performance Platform, SPI-1.

25th Anniversary of SPI, 500+ clients, 50 countries, 21 languages, 1.5m+ participants.

Competency Assessments added to service offerings.

SPI creates SPIHealth, a dedicated Life Sciences Practice, and launches healthcare specific programs including Evidence-based Solution Selling®.

Creation of the Solution Selling® Continuous Learning Program (CLP)

SPI expands to China with offices in Beijing and Shanghai in the 1st year.

Sales Performance International Europe is created.

e-Learning becomes multilingual across 7 languages

Creation of e-Learning support for more advanced learning support.

Comprehensive expansion of the Solution Selling® library including over 17 programs

Sales Performance International integrates Solution Selling®

Sales Performance International founded by Keith Eades as Solution Selling® Authorized Partner with operations in the US, Belgium, and the UK.

Solution Selling® Launched as revolutionizing Sales Process Methodology by Mike Bosworth.

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